Whatever type of business you are in, chances are you have a website. That said, you might be wondering whether or not you should include a Frequently Asked Questions (FAQs) page.
What is an FAQs Page?
An FAQs web page is one that provides relevant information about a business, in the form of commonly asked questions about the business that are accompanied by the answers to those questions.
5 Reasons Your Website Should Have an FAQs Page
There are many possible reasons why you might want to add an FAQs page to your website. These are our top 5 reasons to do so.
Improves User Experience
Inevitably, website visitors will always have some questions, for which standard web pages (home, about, services, etc.) of information may not provide. As such, an FAQs page can facilitate a better user experience by providing a singular web page, from which website visitors can get answers to questions that are commonly asked.
Gives Your Website Better SEO Value
When a website includes an FAQs page, this is not only beneficial for the visitor, it is also a plus from an SEO perspective. Why? That is because a well-written FAQs page can garner more organic search visibility for relevant keyword searches. This includes the possibility of appearing as a “featured snippet” in Google SERPs (Search Engine Results Pages).
Reduces Administrative Costs of Customer Support
When you have an FAQs page, chances are, website visitors may no longer need to contact customer support, since answers to commonly asked questions have already been provided. This in turn, can potentially save your company money by minimizing customer support time on calls that could otherwise be satisfied via a visit to the FAQs page.
When you provide relevant information that is easily accessible to your website visitors (FAQs page), it demonstrates that you are committed to assisting your visitors in finding answers to their potential concerns. This in turn, builds trust in your brand.
Helps to Better Understand Your Customers’ Needs
When your business proactively goes through the process of determining what questions would be those that are frequently asked about your business and/or its products or services, this helps you to gain a much better understanding of what is truly important to your website visitors. As a result, you can enhance your visitors’ website experience and perception of your brand.
Should you Have an FAQs Page in Your Website?
Clearly, having an FAQs page benefits both you, the website owner, and the visitors of your website. That is why we encourage all website owners to add an FAQs page to their website, if they do not already have one.