A Scottsdale small business client just asked me about a term called “link equity”. I was actually quite surprised, because that is an SEO phrase that most non-SEO people aren’t usually familiar with.
While search engine optimization (SEO) focuses on moving your website to the top of Google’s search engine results pages (SERPs), the secret to staying there relies on how real humans perceive your brand.
Simply put, the curse of knowledge means you are talking above someone’s head. This usually occurs when you are too close to your work to see things from a beginner’s perspective.
In two of my recent blog articles, I used the phrase “search intent.” Today, I want to break down exactly what that means in plain English, and show you why understanding it can influence your website’s local search visibility in Google.
When you click on a link within a web page, you do so, based on what the text of that link says, with an expectation that you will be redirected to another web page that gives you more information related to the “anchor text” within that link.
As web designers, we often discuss why certain colors schemes are used within a client’s latest web design. The color palettes used in a web design are based on those of the brand, specifically found in the company logo.
Some small retail shops and local services, pull in customers without operating a dedicated business website. In fact, in many cases, they are still able to show up in searches, maps, and social feeds through smart use of free online tools and platforms.
Traditional SEO relied on repeating phrases to trick search engines, but that era is fading fast. Semantic SEO steps in to fix this by emphasizing meaning, context and user intent.
In web design and development industry, I have seen web content structured as a “wall of text”, meaning that it appeared as a dense block of text without formatting, such as paragraph breaks, headings, or bulleted lists.
It has been reported that some business owners think they need an actual brick-and-mortar storefront to rank well in Google’s local search results.
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