As web designers, we often discuss why certain colors schemes are used within a client’s latest web design. The color palettes used in a web design are based on those of the brand, specifically found in the company logo.
Some small retail shops and local services, pull in customers without operating a dedicated business website. In fact, in many cases, they are still able to show up in searches, maps, and social feeds through smart use of free online tools and platforms.
Traditional SEO relied on repeating phrases to trick search engines, but that era is fading fast. Semantic SEO steps in to fix this by emphasizing meaning, context and user intent.
In web design and development industry, I have seen web content structured as a “wall of text”, meaning that it appeared as a dense block of text without formatting, such as paragraph breaks, headings, or bulleted lists.
It has been reported that some business owners think they need an actual brick-and-mortar storefront to rank well in Google’s local search results.
While most people have used a search engine (Google, Bing, Yahoo, etc.), they might not know the underlying technology behind a search engine that makes it work.
Clickbait is very commonly found on the web and is designed to pull you in with promises of big reveals, but often does not deliver.
Before I explain Google’s February 2026 Discover Core update, let us first recognize that many people may not even know what Google Discover is, despite having likely interacted with it while using their smartphones.
Heading tags are a cornerstone of web page structure, but what exactly is a heading tag in a website?
Lately, we have had a number of clients ask if using ALL CAPS in their headings (e.g. heading tag, such as H1 through H6) is bad from a search engine optimization standpoint.
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