What is Google Search Essentials and Should You Care About it?
In a recent discussion with a client about SEO strategy and implementations, I pointed out the important role of Google Search Essentials (formerly known as Webmaster Guidelines).
What is a Doorway Page and What are the Risks from Using Them?
A doorway page is a web page whose sole purpose is to manipulate search engine results in its favor. As such, a doorway page is considered to be a Black Hat SEO technique that violates Google guidelines.
Why is My Website Favicon not Showing up in Google Search Results?
As explained in a previous article I wrote, a favicon is the tiny icon or graphic symbol that can be …
What is Google PageRank and is it Important?
An effective search engine optimization (SEO) strategy, is the linchpin of any effort to get your website ranked well in …
What are Ranking Signals in Google and Why are They Important?
Ever feel like your website is small fish in a vast ocean of competition? You pour your heart and soul …
What is Evergreen Content and Why is it Important to Google?
Have you ever heard the term “evergreen content”? If not, that is completely understandable. That is because evergreen content is …
Is Hiding Your Blog Posts’ Publish Dates Bad for SEO?
For years, bloggers have debated the SEO implications of whether to display the publish dates of their blog posts. Some …
What is Google Blacklist and Should You Be Concerned About It?
Just the other day, a client asked us to explain what Google Blacklist was, and if it was something they …
What is Duplicate Content and Why is it Bad for SEO?
Recently, a client asked us to create web pages for each service area city they cover. As a result, we …
What are Impressions in Google Analytics and why are they important?
Over the years, a number of clients have asked us to explain what an impression is, as it relates to …
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