When local Scottsdale business owners ask me how they can improve their websites’ ability to rank higher in Google search results, I recommend that they write an original blog article that answers what potential customers are searching for.
I recently spoke with a business owner from Scottsdale Airpark and was asked whether Google reviews really influence a person’s decision to hire a company, as it acts like a modern version of word-of-mouth recommendation.
Most clients of ours are local businesses located in North Scottsdale commercial areas such as Airpark. Quite often they will ask us questions pertaining to how to show up in Google search results.
As a local web design and SEO company in Scottsdale since 2008, we’ve had clients right here in the Airpark who have been victims of fake Google reviews.
This is a question I get all the time from clients here in North Scottsdale, Arizona. That’s because most small business owners know that their Google business page is an important way to get found in the search results, even if they already have a website.
As a local web design company in North Scottsdale since 2008, we often get great questions from our clients, especially related to how to get their websites ranked higher in Google results.
Over the years, we’ve had a number of clients ask about a variety of SEO related questions. One of those was regarding whether the repeated use of the same words (in an effort to improve search engine ranking) within their websites has a negative impact.
While search engine optimization (SEO) focuses on moving your website to the top of Google’s search engine results pages (SERPs), the secret to staying there relies on how real humans perceive your brand.
Simply put, the curse of knowledge means you are talking above someone’s head. This usually occurs when you are too close to your work to see things from a beginner’s perspective.
When you click on a link within a web page, you do so, based on what the text of that link says, with an expectation that you will be redirected to another web page that gives you more information related to the “anchor text” within that link.
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