
Why Does Your Business Get Fake or Spam Google Reviews and What Can you Do About it?
As a local web design and SEO company in Scottsdale since 2008, we’ve had clients right here in the Airpark who have been victims of fake Google reviews.

As a local web design and SEO company in Scottsdale since 2008, we’ve had clients right here in the Airpark who have been victims of fake Google reviews.

This is a question I get all the time from clients here in North Scottsdale, Arizona. That’s because most small business owners know that their Google business page is an important way to get found in the search results, even if they already have a website.

As a local web design company in North Scottsdale since 2008, we often get great questions from our clients, especially related to how to get their websites ranked higher in Google results.

Over the years, we’ve had a number of clients ask about a variety of SEO related questions. One of those was regarding whether the repeated use of the same words (in an effort to improve search engine ranking) within their websites has a negative impact.
While search engine optimization (SEO) focuses on moving your website to the top of Google’s search engine results pages (SERPs), the secret to staying there relies on how real humans perceive your brand.

Simply put, the curse of knowledge means you are talking above someone’s head. This usually occurs when you are too close to your work to see things from a beginner’s perspective.

When you click on a link within a web page, you do so, based on what the text of that link says, with an expectation that you will be redirected to another web page that gives you more information related to the “anchor text” within that link.

Some small retail shops and local services, pull in customers without operating a dedicated business website. In fact, in many cases, they are still able to show up in searches, maps, and social feeds through smart use of free online tools and platforms.

Traditional SEO relied on repeating phrases to trick search engines, but that era is fading fast. Semantic SEO steps in to fix this by emphasizing meaning, context and user intent.

It has been reported that some business owners think they need an actual brick-and-mortar storefront to rank well in Google’s local search results.