Have you ever heard the term “evergreen content”? If not, that is completely understandable. That is because evergreen content is a popular buzzword used in the SEO community.
So, what does evergreen content mean, and why is it important, especially as it pertains to Google?
Evergreen Content Explained
Evergreen content is simply web page content that remains relevant and useful to an audience, long after and regardless of when it was published. Examples of evergreen content would be those which provide information about topics of interest such as “How to tie shoelaces?” or “What are Eyeglasses?”.
What makes Evergreen Content Important to Google
As the World’s most popular search engine, Google uses its algorithms to prioritize high-quality, relevant content, such as evergreen content, for its users. Therefore, here are a few reasons why evergreen content may be important to Google.
Long-term Value
Unlike trending or news-based content, which has a shorter shelf life, evergreen content provides relevance long after its publication date. Google recognizes this intrinsic value of evergreen content and not surprisingly, such it can rank very well in the SERPs.
Improved User Engagement
With evergreen content, users are likely to spend more time on a web page containing it, because the timeless usefulness and relevance of such content. This in turn, reduces the bounce rate and signals to Google, that the content is valuable.
More Backlinks
Evergreen content is more likely to attract backlinks, as it remains relevant and useful over time. Backlinks from reputable sources signal to Google that the content is high-quality, which can boost its search ranking.
Consistent Traffic
Evergreen content can drive consistent traffic to your website over time. While trending topics may attract a surge of traffic initially, evergreen content can continue to bring in traffic long after the trend has passed.
How to Create Evergreen Content
Creating evergreen content requires a well-thought-out approach. Here are some tips.
Choose Evergreen Topics
It is important to select topics that will remain relevant over time. For instance, if you have a blog where you write about cooking recipes, you may choose to write about evergreen topics such as “How to make corned beef hash from scratch” or “How to make a cheese quesadilla”.
Provide Value
Make sure that your content provides real value to your target audience. This might include providing useful tips, analysis or the use of visual illustrations, videos.
Optimize for SEO
It is a good idea to optimize your evergreen for relevant keywords, which includes meta tag optimization, implementation of internal links and external link building.
Promote Your Content
Once you have successfully created evergreen content for your website pages, consider promoting it via social media, digital newsletters, or guest posting on other websites.
So, evergreen content provides long-term value to any website, improving user engagement and attracting backlinks, driving consistent traffic and an as a means to more effectively implement SEO.
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