In today’s internet-driven economy, a business’s first exposure to a potential client or customer will likely be through their website. With over 3.5 billion Google searches per day, it’s no wonder the internet is the first place most people turn when looking for something they need or want. Therefore, making a meaningful first impression with your target audience via your website is essential to your business’s success.
Still, many business owners wonder why they should invest the money to redesign/update their existing website.
Here are 5 Good Reasons Why You Should Get Your Website Redesigned
1. Your Website Design and Content is Outdated.
Most people will judge the credibility of your business by your website’s appearance…just like people form an impression of someone based on that person’s appearance when they first meet. If you are poorly dressed and poorly groomed when you first meet someone, before you even utter a word, that person will form an impression of you which will likely not be very good. Even if you are the nicest person in the world, that person may not give you a chance to get to know them better because of a poor first impression. The same can be said for people who visit your website. And you don’t have to be in a web designer to know a bad (poor quality, old, ugly) website when you see it. Since most people spend less than 15 seconds on a website, your website better look like you’re the best at what you do, or people will simply leave and look for a competitor’s website who better meets their expectation of quality to consider doing business with.
2. Your Website is Not Mobile Friendly and thus Provides a Poor Mobile User Experience.
Let’s face it, many of us use our mobile devices (smart phones and tablets) to search the internet and browse websites. In fact, it’s been recently reported that approximately 50% of all online searches were done from mobile devices. If you have an old website, chances are, it’s not mobile friendly. This means you’ll likely discourage people from staying on your website because it is difficult to do so.
3. Your Website is Not Mobile Friendly and thus Gets Penalized in Google Mobile Search Results.
If you’re not ranking well in Google’s organic mobile search results, part of the problem may be due to a penalty your non-mobile friendly website is experiencing from Google. That’s because on April 21, 2015, Google implemented a ranking signal in their search algorithm for mobile friendliness. Bottom line: if your website is not mobile friendly, you will be penalized in Google’s organic mobile search results.
4. Your Website Visitors Can’t Quickly and Easily Find Valuable Information Relevant to their Needs on Your Website.
Older and poorly designed websites tend to have too much and/or outdated information that is largely not relevant to their visitors. Can your visitors easily find the most essential information they need on your website, such as business contact information? Is your website navigation/menu confusing? You need a website that is designed so that information that is valuable and relevant can be easily found and is compelling enough for its visitors to contact you.
5. Your Website is Not Generating Any New Business for You.
Perhaps your website is getting an adequate number of visitors, but very few, if any, are contacting you. This circles back to the first 4 reasons. Your website should be your single best 24/7 marketing tool to generate new leads for your business. If it’s not doing that when you know people actively search for what you do, find your website and then don’t contact you, IT’S TIME TO GET A BETTER WEBSITE.
Still Wondering What You Should Do About Your Old Website?
If you have questions about getting a new website through a website redesign, please call us at 480-306-4260 or complete and submit the Contact Us form on this page.